Case Study

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Date: February 2016
Location: United Kingdom
Fleet Size: 181
Industries: Public Transport
Benefits: Efficiency | Safety

Reading Buses

Reading Buses has been transporting passengers in and around Reading, Berkshire, for over 100 years. Despite their heritage that dates back to 1903 when the company was formed, Reading Buses prides itself on their forward-thinking approach to technology, and dedication to their customers and the greater community. In looking to improve overall fuel consumption and reduce fuel spend among other aims, Reading Buses chose MiX Telematics and saw remarkable results in only nine months.

Unlike many other bus operators, Reading Buses boasts a network of vividly branded buses and employs 410 drivers who are specifically recruited as “people who like people”. Their fleet of 181 buses includes 31 hybrid, 34 gas and 24 Euro6 diesel buses as part of their efforts to improve air quality for the greater community of Reading.

In looking to improve overall fuel consumption and reduce fuel spend among other aims, Reading Buses shortlisted a total of seven telematics providers. MiX Telematics was singled out as the only company able to meet their requirements without over-complicating the solution on offer: namely MiX Fleet Manager with RIBAS (an in-cab driving aid) and MyMiX (a mobile app, designed to give drivers direct access to their driving data), a combination proven to drastically improve driver engagement and behavior.

By December 2015 – just nine months after the solution was first put to use – Reading Buses reported a 27% reduction in harsh braking and a 44% reduction in harsh acceleration across their fleet. Since fuel consumption is directly linked to the way in which vehicles are driven, it came as no surprise when their overall fuel consumption dropped by 2%, too.

We are also extremely pleased to see a 35% increase in drivers who meet ‘green’ driving standards.

- Dan Bassett, Operations Manager

MiX Telematics is a global provider of Fleet Management, Driver Safety and Vehicle Tracking services and solutions.

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